Tom
Groom.

I create designs
that delight and inspire people.

Hi! I’m Tom, an English designer based in Indianapolis.
I bring a strong commitment to brand strategy and a passion for user-centric solutions.

Get in touch
Let’s talk now!
My resume
Trusted by
Services

Design that solves problems, one intervention at a time.

What I can do for you

Faster, better designs that your users love. Here are all the services I provide:

Design Strategy
Web Design
Assets and System Design
Tools that I am fluent in

Every designer needs the right tools to do the perfect job. Thankfully, I'm multilingual.

Figma
Webflow
Adobe Creative Suite
What you can expect

I create designs that are more than pretty. I make them user-centered and goal-focused.

Clean and functional
User-centric and outcome-driven
Efficient and maintainable
PROJECTS

I bring results. 
My work is proof.

View all projects
Let’s talk now!
Branding
Language I/O website
View Project
Branding
Unbabel brand
View Project
Web design
Unbabel homepage and messaging
View Project
Motion design
Salesforce explainer video
View Project
Motion design
Zendesk Agent Workspace video
View Project
Blogs

Latest Blogs

View all
October 26, 2024
6 mins

Design tips for designers, that cover everything you need

Read the article
October 26, 2024
5 mins

How to build rapport with your web design clients

Read the article
October 26, 2024
5 mins

Top 6 free website mockup tools 2021

Read the article
October 26, 2024
7 mins

Logo design trends to avoid in 2021

Read the article
October 26, 2024
7 mins

22 best UI design tools

Read the article
digital Designer

That's me!

Experienced Digital Designer with a passion for creating impactful visual experiences.
I excel in crafting user-centric designs that drive engagement and business results.

📚  Education

Google
UX Design Professional Certificate
• 2022
Memorisely
Design System Bootcamp
• 2022
University of Illinois at Chicago
BDES
• 2018

💼  Work Experience

Language I/O
Digital Design Lead
• 2022-2025
Unbabel
Digital and Graphic Lead
• 2020-2022
Agency EA
Associate Graphic Designer
• 2019-2020
Testimonials

Word on the street

Tom's skills were also crucial to transforming our website’s architecture, working with developers, and giving the marketing team added flexibility and ownership of our online presence.

Bruno Silva
Co-founder, Unbabel

Tom is an incredible designer, creative problem solver, and above all, a wonderful teammate.

Nia Verpaele
Creative Director, Agency EA

If you're looking for a designer who can lead your design efforts while creatively executing projects and being a team player, Tom's the one.

Neeru Nagarajan
Director of Content, Language I/O

Tom excels at branding, building interactive UX prototypes, managing websites, producing UI and visual design assets, and so much more.

Andy Newlin
Product Manager,Language I/O
FAQ

Frequently asked questions

What type of projects do you take on?

 I usually work on B2C software, that's my forte--where I shine best. But I also have about 15 B2B software products in my portfolio. I do end-to-end product design + branding.

What is your hourly rate?

I only charge hourly for my ongoing projects that need work on the regular. One-time projects are charged upfront to keep it transparent and clean! My hourly rate is $100.

What time-zone do you work in?

I work Pacific Standard Time, but I'm always ready to help out in emergencies, no matter the hour.

What is the typical timeline for a project?

Depends on the scope of the project, really. Some projects take less than a week. Some take months. The best way to find out is to get on a quick call with me, and discuss it. No strings attached!

How do you charge for projects ?

I quote a price upfront--so that you know exactly what you're paying and for what, and there are no surprises later. The exact cost of your project depends on the scope and requirements!

What does your design process look like?

I take a problem-forward approach. Whether we're iterating on an existing product or building a new one from scratch, how to solve the user's problem in the simplest way possible is my first concern.

Send me an email to understand my process in depth!

What metrics do you use to measure success?

The best metrics are customer adoption, happiness, task success, and engagement. There are a number of frameworks such as the System Usability Scale that help us understand product performance and I'm happy to help with that.

What if I need help after the project is complete?

I always make sure to help out my clients one month after the project ends, for free. For any help post that, we can work out an ongoing arrangement!