PROBLEM

• Branding identified as needing a drastic change to improve visual appeal to visitors.
• Website needs to address key considerations like accessibility and usability.
• USP not clearly outlined for prospects on throughout the website.

APPROACH

• Conduct internal workshop and research industry to identify unique brand identity for the market.
• Centralize messaging and content to have a clear way to explain USP to visitors quickly and clearly.
• Humanize product and solution.

OUTCOME

• Improved conversions for main CTA in header navigation and main CTAs on pages.
• Created core visual identity for brand campaigns, company assets, and visuals for 2024 and going forward.

In a three-month project completed in mid-2024, I collaborated closely with our product marketing team to execute a significant website redesign. This initiative, driven by insights from previous year's internal workshops and research, focused on modernizing our digital platform. We prioritized a mobile-first design, incorporated interactive features, refined messaging to emphasize our solutions and quality commitment, and optimized the site for speed and user experience. The new homepage and branding, showcased in the frame below, exemplify this transformation.

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