Toward the end of 2022, Unbabel underwent a strategic rebranding, focusing on quality and a comprehensive solution suite. This shift aimed to set us apart from competitors and position us as an industry leader. The website, especially the homepage, underwent significant changes to reflect this new direction.

As a key contributor, I worked closely with our research, content, and product marketing teams to drive this update.

Our priorities were:

• Adopting a mobile-first design approach
• Incorporating interactive elements to enhance user experience
• Refining messaging to highlight our solutions and quality-centric approach